by Doureen Wu | Mar 1, 2025 | Crisis Management, Risk Management
The dispute between Blake Lively and Justin Baldoni goes beyond Hollywood, exposing how influence, media control, and premeditated communication strategies are used to shape public perception; not just in entertainment but also in corporate spaces. Once collaborators...
by ARiMI | Nov 25, 2024 | Business Strategy, Innovation, Risk Management
Jaguar’s latest rebranding campaign, aimed at positioning the brand as a modern luxury leader, has sparked controversy for all the wrong reasons. By omitting vehicle imagery and focusing heavily on abstract themes, the campaign left long-time enthusiasts puzzled and...
